founder/designer

laser cut | jewelry & homegoods

ETCH created products for the everyday minimalist that broke away from fast fashion with the use of all natural materials. By merging architectural craft with the technological capabilities of 3D fabrication, ETCH created edgy accessories for those who crave something outside the box.

At ETCH, I was responsible for creating a brand to implementing designs, retail, and creative direction for a growing ecommerce start-up. The business was based on clean-cut, simple geometry, laser cut and hand-crafted from a small batch design studio in Louisiana and then Austin. ETCH's success lead to jewelry and home goods that could be found in design stores across the United States, from California to New York.

www.shopetch.com